DO BUSINESS WITH UK & EUROPE!
Asiana Jewellery Expo is the only event where you can meet and trade with hundreds of Buyers including Wholesalers and Major Retail Chain Stores. The UK market is perfect for Natural & Lab Grown Diamonds, Loose Stones, Finished Jewellery, all categories of Gold and Silver. Our Buyers represent British mainstream jewellery + traditional Indian jewellery.
This 3-day trade exhibition is a B2B invitation-only event with serious Buyers attending the show to find new Suppliers from India to develop new relationships and place direct orders.
LAUNCH EDITION EXHIBITORS
WHY BIRMINGHAM?
This event is in Birmingham’s world-famous Jewellery Quarter, Europe’s largest jewellery market – walking distance for 700 Buyers accounting for 40% of UK jewellery products.
Our First Edition in 2026 attracted Wholesale Buyers from all major UK cities, including London’s Hatton Garden, Southall, Wembley, Leicester, Manchester and more.
WHY THE FREE TRADE AGREEMENT MATTERS
The 2025 India-UK Free Trade Agreement (FTA) significantly boosts gold and jewellery exports from India to the UK by eliminating tariffs. India’s gold and diamond jewellery now enters the UK market with zero import duty, down from the previous 4% levels.
This move is expected to make Indian jewellery more competitive and potentially double exports to the UK in the next 2-3 years – creating huge opportunity for your business.
Zero duty on Indian jewellery: The FTA removes import duties on Indian gold and diamond jewellery, a major boost for the sector.
Increased competitiveness: Indian jewellers will have a significant advantage over their UK domestic counterparts and competitors from other countries, including Far East Asian rivals.
Projected growth: Exports are anticipated to double in value within two to three years. Some estimates suggest exports could rise from the current $941 million to $2.5 billion within this timeframe, according to Jewellery Outlook.
WHO SHOULD PARTICIPATE?
UK’S JEWELLERY & GEMS INDUSTRY IS WORTH £8 BILLION
There are currently more than 5,000 UK Retailers, including Indian Jewellers, Pakistani Jewellers, British Jewellers, Independent Stores and Chain Stores. There are many thousands more across Europe – and we will invite their premium buyers too – so you can connect across an entire continent.
EXPO EVENT TIMETABLE
BEFORE YOU ARRIVE…
Our Event Management Team in India and UK will assist you with travel, hotel, display materials, secure courier and customs services, British Visa Service assistance, Letters of Invitation and everything else to ensure you are all set when you arrive for the Expo.
VISITING LOCAL AND LONDON MARKETS
In addition to the Expo, we can arrange a series of evening group dinners for exhibitors and get-togethers with key buyers for networking, building new relationships and to ensure your visit is beneficial and enjoyable.
We can also, on request, organise tours to the main Indian jewellery markets in Birmingham, Southall, London etc. Please ask for details.